Cam Robinson
I help early-stage startups get the most out of Vercel. Before that I competed on skis.
I grew up outside Boston, spent three winters registered with FIS as a freestyle skier, and now live in Pittsburgh working with the startup ecosystem at Vercel.
In between I built Vercel's global Startups SDR team from scratch across AMER, APAC and EMEA. I still coach reps on the side, because the part of this job I like most is watching someone get measurably better at something hard.
Career
Four years from brokering freight in Boston to advising startups on agentic infrastructure. Most of that was outbound, which is the least glamorous and most honest way to learn how to sell.
Vercel
2024 to PresentStartup Growth Advisor · Remote
Built Vercel's global Startups sales development team from scratch across AMER, APAC and EMEA, then moved into an advisory role helping early-stage startups get the most out of the platform.
- promotions in 26 months
- 3
- regions built from zero
- 3
- Won VDR of the Year for 2025 at Vercel's company sales kickoff.
- Hired the Startups SDR team, designed the outbound motion, and stood up the Startups Program end to end.
- Joined when Vercel was the frontend cloud; now selling agentic infrastructure to the companies building on it.
Titles held
- Aug 2026 to PresentStartup Growth Advisor
- Feb 2026 to Aug 2026Manager of Sales Development, Global Startups
- Aug 2025 to Feb 2026Senior Commercial Vercel Development Representative
- Jun 2024 to Aug 2025Vercel Development Representative
Leland
2026 to PresentSDR Coach · Part-time · alongside the above
Coach individual reps on sales fundamentals, the SDR and BDR path, and breaking into startups.
Mendix
2023 to 2024Sales Development Representative · Boston, Massachusetts
First tech sales role. Learned enterprise outbound against a low-code platform sold to large engineering organizations.
Total Quality Logistics
2022 to 2023Logistics Account Executive · Boston, Massachusetts
Full-cycle freight brokerage: sourced every account myself, negotiated every load, carried the phone everywhere.
- volume of closes, Q1 and Q2 2023
- #1
- of closed deals self-sourced
- 100%
Citizen Public House & Oyster Bar
2019 to 2022Bartender · Boston, Massachusetts
Two and a half years behind a bar, which taught me more about reading a room than any sales training since.
Skiing
I competed as a freestyle skier registered with FIS, the International Ski and Snowboard Federation, from December 2014 through April 2017. Freestyle is a judged sport, which means you spend far more time drilling one piece of a trick than you ever spend performing it.
- seasons registered with FIS
- 3
- competed
- 2014-17
Mountains skied
20 resorts, 744 lifetime days, plotted by latitude and longitude. Dot area scales with days on the hill.
View as table→
| Resort | Lat | Lon | Days |
|---|---|---|---|
| Vail, CO | 39.64 | -106.37 | 132 |
| Jackson Hole, WY | 43.59 | -110.83 | 96 |
| Breckenridge, CO | 39.48 | -106.04 | 88 |
| Alta, UT | 40.59 | -111.64 | 74 |
| Aspen Snowmass, CO | 39.21 | -106.95 | 52 |
| Snowbird, UT | 40.58 | -111.66 | 41 |
| Big Sky, MT | 45.29 | -111.40 | 34 |
| Palisades Tahoe, CA | 39.20 | -120.24 | 31 |
| Telluride, CO | 37.94 | -107.81 | 29 |
| Whistler Blackcomb, BC | 50.12 | -122.96 | 26 |
| Mammoth Mountain, CA | 37.63 | -119.03 | 23 |
| Killington, VT | 43.60 | -72.82 | 22 |
| Stowe, VT | 44.53 | -72.78 | 19 |
| Sun Valley, ID | 43.70 | -114.35 | 17 |
| Chamonix, France | 45.92 | 6.87 | 14 |
| Niseko, Japan | 42.80 | 140.69 | 12 |
| Revelstoke, BC | 50.96 | -118.20 | 11 |
| Zermatt, Switzerland | 46.02 | 7.75 | 9 |
| Sugarbush, VT | 44.14 | -72.89 | 8 |
| Verbier, Switzerland | 46.10 | 7.23 | 6 |
What freestyle taught me about the job
Freestyle skiing is a judged sport, which is a strange thing to be good at. Nobody hands you a clock. You throw a trick, five people decide what it was worth, and you get a number that is partly about you and partly about how you made it look. The only way through that is repetition: break the trick into parts, drill the part you are worst at, and put it back together until it stops being a decision.
Outbound is the same shape, which is why I ended up liking it. A cold call is a rep. So is a sequence, a discovery question, a handoff. None of them work on talent. They work when you have broken the thing into parts, found the part you are worst at, and drilled it until it is automatic, then gone and gotten judged on it again.
That is also why I moved into leading and coaching rather than away from it. Building the Startups SDR team from scratch across three regions was mostly the same job as learning a new trick, except the person drilling the parts was somebody else and my job was to see which part was actually broken.
Drill the part you are worst at until it stops being a decision.
Contact
If you are an early-stage team building on the web, or a rep trying to break into startups, email is the best way to reach me. I answer everything that is not a template.